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Click to enlargeThe Business Case for Java

Author: Keith Rutledge
Price: $24.95
On Sale: $12.95
Availability: Ships in 48 hours
ISBN: 0-9663375-3-0
SKU: 5006


Book Description:
Finally, a book written specifically for businesspeople who want to understand Java!

This is not a book to teach programmers how to program in Java. It's a guide to help businesspeople make sound decisions and strategic plans for implementing Java in their business environments.

Author Keith Rutledge explains, in business terms, Java at the fundamental level--including the ultimate effects of Java technology on business. Java represents more than just a change in computer programming technology--it marks social change. Everyone has heard that Java is a better way to do programming, and that's important--but that's not the big deal about Java. The big deal about Java is its universality--that's what drives the IT social change.

Learn how your business can take advantage of this change so you can outwit, outearn, and outlast your competition!

Patricia C. Sueltz, IBM General Manager, Java and OS/2, says about this book, "In The Business Case for Java, Rutledge does an excellent job of explaining the effect of Java on business in business terms. This book is a must read for any business person making e-business decisions."

Upon completion of this book, you will understand:
   • The significance of write once, run anywhere
   • The meaning and significance of Pure Java
   • The strategies for software and programmer reuse
   • How Java is structured for portability
   • What applets, servlets, and programs are
   • The differences between JavaBeans and Enterprise JavaBeans
   • The significance of standard vs. nonstandard extensions to Java
   • How to develop a workable business strategy for staying current with new Java releases
   • Object-oriented (OO) concepts for non-technical people
   • What the compelling business advantages are to developing OO software
   • The pivotal role Java plays in Web programming for e-business
   • What an analysis of the effects of technology on business strategy says
   • How to use modeling in business system design
   • Java case studies in integration programming, Web applications, and order entry processing
   • Why and how Java will "change the world"

Contents:
   Preface
   Chapter 1: The Business Case for Java
   Chapter 2: The Business Case for Pure Java
   Chapter 3: Java Technology
   Chapter 4: Object Orientation for Business
   Chapter 5: Web Technology, Java, and Your Business
   Chapter 6: Java: Digital Strategy and Tactics
   Chapter 7: Business Benefits of a Unified Modeling Language
   Chapter 8: Put Java to Work in Your Business
   Chapter 9: Java Will Change the World

Product Details:
Audience:C-level Managers
Level:Novice
Subject:Management, Java
Length:192 pages
Format:Paperback
Publish Date:May 1999




The Business Case for Java

Author: Keith Rutledge
Price: $24.95
On Sale: $12.95
Availability: Ships in 48 hours
ISBN: 0-9663375-3-0
SKU: 5006


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