Surekha Parekh is IBM's World-Wide Marketing Manager for DB2 for z/OS. She is responsible for market strategy, planning, and promotion of DB2 on System z. Based in Warwick, United Kingdom, she is a passionate marketer with more than 25 years of business experience, and she is also passionate about DB2. Surekha represents IBM on the IDUG committee. IDUG is an independent DB2 user group with more than 16,000 members in more than 100 countries.