Three factors are fueling the growth of customer experience data: automation in the customer touch points, maturing markets for customer data, and consumer sophistication in sharing customer experience. Today's customers have the ability to use a variety of media to broadcast their good and bad experiences in real time. Successful organizations are responding with an investment in real-time Customer Experience Analytics (CEA) to improve their customer relationships, products, and processes.
This book discusses a series of case studies from a variety of industries to show how CEA is reshaping the way we interact with our customers. It explores a set of technologies available to help us create the capabilities to sense, isolate, and alter the customer experience to competitive advantage--creating a real-time, adaptive relationship with our customers.
With Customer Experience Analytics, you will:
|Author Name:||Dr. Arvind Sathi|
|Publication Date:||December 1, 2011|
|Product Dimensions:||6.2 x 0.2 x 9.2 inches|
|Shipping Weight:||0.75 pounds|
$ 49.95 $ 71.95
Product Look Inside the Book Author Bio Specifications Welcome to the long-awaited update to IBM i Security Administration and Compliance—the definitive IBM i security reference. In this Second Edition,...
$ 49.95 $ 59.95
Product Look Inside the Book Author Bio Specifications Traditional fixed-format RPG programmers everywhere are embracing the increased productivity, better readability, and easier program maintenance that comes with the free-format...
$ 49.95 $ 69.95
Product Look Inside the Book Author Bio Specifications IBM i professionals are known for their dedication to the i. But while the platform has evolved, not all i programmers’...
$ 49.95 $ 79.95
Product Look Inside the Book Author Bio Specifications Kevin Vandever's Subfiles in RPG IV (MC Press, 2000) offered easy-to-understand explanations of subfile concepts plus a bounty of practical examples,...