$ 10.36 $ 19.95
Three factors are fueling the growth of customer experience data: automation in the customer touch points, maturing markets for customer data, and consumer sophistication in sharing customer experience. Today's customers have the ability to use a variety of media to broadcast their good and bad experiences in real time. Successful organizations are responding with an investment in real-time Customer Experience Analytics (CEA) to improve their customer relationships, products, and processes.
This book discusses a series of case studies from a variety of industries to show how CEA is reshaping the way we interact with our customers. It explores a set of technologies available to help us create the capabilities to sense, isolate, and alter the customer experience to competitive advantage--creating a real-time, adaptive relationship with our customers.
With Customer Experience Analytics, you will:
|Author Name:||Dr. Arvind Sathi|
|Publication Date:||December 1, 2011|
|Product Dimensions:||6.2 x 0.2 x 9.2 inches|
|Shipping Weight:||0.75 pounds|
Vendor: Dr. Arvind Sathi
$ 4.00 $ 17.95
Product Look Inside the Book Author Bio Product Business Analytics is becoming increasingly strategic to all types of organizations. It leads to higher business performance and helps organizations...
$ 4.00 $ 79.00
Product Look Inside the Book Author Bio Specifications This book takes an in-depth look at the ASP concept and how to make the most of it. You will go...
Subscribe to our newsletter and always be the first to hear about what is happening.
© 2016 MC Press Bookstore.